The truth? Most real estate websites are just… websites. They sit there, pretty but passive, doing little more than taking up space on the internet. But in today’s fast-moving, tech-savvy market, you need more than a digital brochure. You need a lead-generating, client-nurturing, automation-powered engine. That’s exactly what Oley builds. Agents need tools that actually drive results: lead capture that works, automation that saves time, and a backend that makes your job easier, not harder.
Whether you work alone or are working with a group, Oley’s sites are not merely nice-looking themes. They’re designed to work for you, drawing in leads by pulling from MLS/IDX and cultivating those leads with a smart, intuitive CRM system that’s tailored specifically for real estate agents.
If you’ve considered improving your real estate website, here’s why Oley puts you solidly ahead.
Seamless MLS/IDX Integration — Built Right In
We know this is where it all starts. Your website needs to showcase listings, not just yours, but everything available on the market through your MLS. With Oley, this feature isn’t a clunky add-on. It’s built directly into the core of your website.
Here’s what makes our IDX integration stand out:
- Real-time updates: Listings sync directly from the MLS, so you never show outdated info.
- Custom search filters: Let buyers search by school districts, zip codes, price ranges, and more.
- Map search: Make it easy for clients to explore homes.
- Lead capture on listings: Visitors are prompted to sign up when viewing details, turning casual browsers into contacts.
When people land on your website, they’re already home shopping. Oley turns that traffic into qualified leads, without you lifting a finger.
Smart CRM That Knows What Realtors Need
We are not just giving you a website, we’re giving you a command center.
Our new CRM (Customer Relationship Management) system is designed to do the heavy lifting when it comes to lead handling. Instead of scattered spreadsheets or clunky third-party tools, everything lives in one place. Organized. Visual. Powerful.
What you’ll love:
- Smart lead management: Every lead is tagged, tracked, and prioritized based on their behavior.
- Bird’s-eye view of lead stages: See exactly where each lead is in your sales pipeline.
- Automated lead nurturing: Set email/SMS sequences to engage new contacts immediately
- Built-in task management: Never forget to follow up again. Tasks are auto-assigned based on lead actions.
Regardless of whether your leads are warm, cold, or somewhere in between, Oley’s CRM enables you to deal with them with fewer guesses and more conversions.
Automate Lead Nurture That Works While You Sleep
Every agent has those leads who say, “I’m just looking for now.” And that’s okay because Oley knows how to stay in touch until they’re ready.
Here’s how we automate your follow-up:
- Drip campaigns: Send personalized emails over time based on lead type.
- Smart triggers: Automatically send content when someone saves a listing or revisits your site.
- Integrated SMS: Text leads instantly when they sign up because speed matters.
- Custom tags & filters: Segment your audience and tailor your communication.
You’ll look like a pro who’s always one step ahead without manually following up every day.
Workflow Automation That Saves Hours a Week
You are a real estate professional, your time is best spent selling houses and closing transactions not handling admin tasks. That’s where Oley’s intelligent workflows step in.
What you can automate:
- New lead intake and routing
- Appointment confirmations and reminders
- Transaction milestone check-ins
- Post-closing follow-ups
With a few clicks, you can create your automations and let Oley do the rest. It’s like hiring a virtual assistant minus the payroll.
Strong Appointment Booking — No More Back-and-Forth
“How about Tuesday at 3?”
“No, I’m free Thursday at 5.”
Sound familiar?
Oley gets rid of the scheduling battle with an integrated calendar and scheduling tool that syncs to your availability. Leads self-book showings, consultations, or calls straight from your website, instantly booked and entered into your CRM.
Benefits of Oley’s appointment system:
- Calendar sync with CRM
- Automated reminders Email and SMS to reduce no-shows
- Integrated follow-up after appointments
- Reschedule emails sent if a client cancels or doesn’t show up
You stay in control of your time while giving leads an easy way to connect with you.
Social Media Automation That Keeps You Top-of-Mind
We get it, staying active on social media takes time, and most realtors don’t have a content team on standby.
With Oley, you don’t need one.
What our social tools do for you:
- Share market updates and neighborhood spotlights on schedule
- Recycle your best-performing posts to maintain visibility
- Track social engagement right inside your dashboard
You’ll keep your brand consistent across platforms and show up where your clients are scrolling even when you’re busy showing homes.
Ready to Upgrade? Your Advantage Starts with Oley
If you’ve been relying on outdated tools or templated websites that barely convert, it’s time to make the switch. Oley was built for forward-thinking real estate professionals who want to streamline their business and scale smarter — not harder.
Thousands of agents have already made the move to Oley, and they’re seeing better lead quality, faster responses, and more closings.
Ready to check pricing? Click here
Want to see it in action? Schedule a demo
Start today! Let’s build your site
No gimmicks, no pressure, just a better, stronger platform to operate your real estate business.
Final Thoughts
A wonderful website is not only the curb appeal, it’s about conversion, functionality, and being competitive. Oley does it all in one stop: IDX listings, CRM, automation, booking, and social media, all designed specifically for realtors today.
If you’d like to leave missing out on leads behind and start reaching unimaginable heights, Oley is the business partner you’ve been looking for.
Let’s convert that traffic into transactions!
