Are you wondering if there’s a better way to showcase your listings? Video walkthroughs are taking real estate marketing to the next level!
With the rapidly changing digital age, quality photos just won’t do the job anymore. Virtual tours are grabbing more attention now than ever. They are becoming the go-to resource for all real estate agents.
This powerful tool lets you turn ordinary listings into immersive experiences that draw in potential buyers. It gives clients an authentic sense of property and helps them imagine living there.
According to NAR reports, 63% of buyers felt that virtual tours offer a good view of the most important areas of a home. This shows how important virtual tours are for attracting buyers.
Stay with us while we draw attention to significant reasons why video walkthroughs are a game changer in the real estate market.
Building Trust Through Virtual Tours
Clients want to feel confident and secure, especially when they’re making a decision as big as purchasing a new home. You can provide that security by showing videos of the property.
Video walkthroughs offer transparency by giving potential buyers a full, unedited look at the property, which can build trust and confidence.
This openness helps clients feel more connected to the home before they even set foot in it, making them more likely to reach out.
Faster Reach, More Clients
Imagine reaching clients not just locally but from anywhere in the world! Virtual tours have made that very easy for every realtor. It provides clients with the option to ‘walk through’ homes without needing to be physically present.
This technology means that clients who may be relocating, or simply searching from afar can view your listings just as easily as local clients.
By removing the limitations of open houses and scheduled showings, virtual tours allow real estate agents to showcase their properties at any given time. This accessibility doesn’t only bring more views, it also attracts a larger group of potential buyers who might not have considered your listings otherwise.
The result? Faster engagement, more conversations that turn into leads, and you have got more deals than ever!
Saving Time For Both Agents And Clients
Time is precious for both agents and their clients. Virtual tours help save valuable hours by allowing buyers to view the listings on their own time without scheduling a meeting in person.
Clients can view every detail of a property from any location at any time, which means they will only reach out when they are genuinely interested. When only serious buyers approach, it will lead to more focused and productive interactions.
For agents, this means that they will spend less time hosting open houses or individual tours and more time closing deals and creating relationships. Every realtor’s dream, right? You have a chance to turn it into a reality!
Drive More Online Engagement
Social Media is all about grabbing attention and no better way to do that than engaging video content. People are more likely to engage with videos than images. When it comes to real estate, virtual tours offer an experience that will keep your potential clients hooked.
When shared on platforms like Facebook, Instagram, LinkedIn, or TikTok, virtual tours make your listings a lot more shareable and likable which will increase your engagement, and help bring in a lot more clients.
Whether it’s a post on your feed, a story, or a reel, virtual tours will make clients interact by commenting and asking questions about your property or sharing with their friends.
Want to learn more about how social media can transform your real estate business? Check out our blog on social media success to discover the best tips to help your digital presence here : GUIDE: Social Media Success For Realtors In 2024
How To Make Your Walkthroughs Stand Out
As we have covered multiple reasons why video walkthroughs are a game changer, they might not work if you don’t follow the right tips to make them stand out. But don’t worry, we got you!
Here are some necessary tips to make your virtual tours better than ever:
Mastering The Art Of Lightning:
When you film homes, natural light is your best friend so try filming in daylight, which ensures that all rooms are filled with sunlight.
If you decide to film indoors, make sure that all lights are turned on, adding extra lights like ring lights or soft box lights will do wonders for your videos. It will help brighten up the dark spaces and erase the harsh shadows.
Steady Footage, Stunning Results:
Shaky footage can ruin the whole idea of an immersive experience that virtual tours provide. It makes it hard for clients to focus on the property.
Use a tripod to ensure your camera stays steady to achieve smooth and professional results. Not only does it make the video easier to watch, but it also conveys a sense of professionalism that clients will always appreciate.
Perfect Shots: Framing For Impact
When capturing your home, it’s important to ensure that the angles are correct. Keeping the camera at eye level will give your viewers the best perspective of the home.
Avoid filming too quickly, let viewers take in every part of the house as you move through each room. Capture wide angles to showcase the whole home but also capture close-ups of any unique features.
Take It Slow For A Stunning Tour
After you capture the right angles and do it with the perfect lighting, there’s one thing that also has a huge impact. Make sure your viewers don’t feel rushed.
Walking slowly while capturing every part of the home makes the viewers feel relaxed, allowing them to focus on the details.
Show And Tell: Enhance Tour With Words
Whether you prefer texts or you prefer to talk, it’s up to you. The main effect is the details you are showcasing on your tour.
It’s important to mention key features of your home like updated finishes, the view, or high-end appliances.
By following all these tips, you can create a professional and engaging tour of the property that will leave a lasting impression. Every detail matters.
How Oley Enhances Virtual Tours For Real Estate
While we have mentioned how virtual tours are a game changer for real estate, at Oley we understand how crucial it is for your business to reach new heights.
Our innovative IDX websites are designed to seamlessly integrate high-quality virtual tours that your clients won’t forget.
Whether buyers are browsing on their desktop or mobile, our real estate websites ensure that your tours look stunning and flawless regardless. Read our blog on 5 Reasons Why Teaming Up With Oley Is A Smart Move For Every Realtor to learn more reasons why we are the best in the business!
Wondering how we can transform your business? Book a free demo and see firsthand how Oley can elevate your online presence. We are more than just websites, we’re your partners in showcasing listings, generating leads, and closing more deals.
Get started today so that you don’t miss out on our limited offer of $100 off all our pricing plans!
Summing Up The Impact Of Video Walkthroughs
As we come to our conclusion, it’s clear that virtual tours have become an essential tool in real estate marketing. Not only do they offer potential buyers flexibility to explore homes remotely but they also help real estate agents create an engaging experience that drives interest and attracts potential buyers.
By focusing on all the right elements, you can ensure that your virtual tours stand out. In a competitive market where first impressions last, virtual tours are your chance to make sure that first impression makes your business thrive, all while saving time and effort for you and your clients. Show more, sell more.
