Oley.IO

Realtor Moments You Should Be Posting About

Real Estate Agent sitting with a clientThere’s no denying that your social media presence as a realtor plays a significant role in your online brand and gets you a lot of leads. It’s a powerful marketing asset, and when leveraged to its full potential, it can attract more buyers and sellers while establishing you as the go-to expert in your market. 

But let’s be honest—creating and thinking of content ideas can be overwhelming. The good news? Showcasing your life as a real estate agent is all the content you need! Every moment presents an opportunity to connect with your audience. 

In this guide, we’ll break down the best realtor moments you should post to boost engagement, get more reach, grow your brand, and ultimately help you achieve the end goal: closing more deals. 

Behind The Scenes Of Your Life As A Realtor

Real Estate Agent showing a property listing to his clientsPeople love to see what goes on behind the scenes. Showing the unfiltered and authentic side of your life and business portrays you as a reliable and trustworthy agent. 

What To Post: 

  • A day in the life of a realtor (property showings, contracts, coffee runs!) 
  • Small or unexpected moments of your day
  • Challenges you face as a realtor and how to overcome them
  • Make it personal–share your story on why you chose to be a real estate agent

Pro Tip: Keep it real! People prefer authentic content over staged ones. 

Just Listed And Sold Homes

A "home for sale" sign on a propertyMost agents post listings and sold homes on their social media profiles, which is essential, but how can you make them stand out? Avoid making it boring and basic; instead of saying “New Listing!” or “Just Sold,” add some personality and storytelling. 

What To Post: 

  • A “before and after” transformation of a staged home
  • A video walkthrough 
  • Clips of showing a new listing to your clients 
  • A fun and engaging “guess the price” post of a property 

Pro Tip: Encourage your audience to interact–ask them what they love most about the home. 

Neighborhood And Community Spotlights

A picture of a neighborhood and community with homesAs much as posting high-quality pictures and videos of the property is essential in attracting clients, there’s one more thing they are interested in—the details about the neighborhood and community! They would like to learn more about the lifestyle that comes with the home they are interested in.

What To Post:

  • Your favorite areas of the neighborhood (parks, cafes, restaurants) 
  • Upcoming events in the area 
  • Market updates on why this particular neighborhood is the perfect one to live in 
  • Hidden gems in the city or area that people don’t know about 
  • The amenities that it provides (schools, grocery stores, hospitals)

Pro Tip: Partner with local businesses; don’t forget to tag them! 

Success Stories

Real Estate Agent smiling while her clients celebrate buying their new homeThere’s nothing that builds trust and credibility more than positive client reviews. Success stories show potential clients you’re dedicated to delivering the best results.

What To Post:

  • Picture or video with a happy client at closing (with their permission) 
  • A video or written testimonial 
  • A post highlighting how you helped your clients find their dream home or sold the house above the asking price 
  • A heartwarming story about a first-time homebuyer’s journey

Pro Tip: Tag your clients so their friends and family can also see your posts! 

Personal Wins And Milestones

People love supporting others’ success, and sharing your wins and milestones can make your audience feel like they’re a part of your journey.

What To Post: 

  • Celebrating 10 years as a Realtor–Thank you for your support!” 
  • “Honored to be featured as a Top Agent in [Local Magazine] 
  • Behind the scenes of the real estate award or recognition 
  • Career milestones (ex: 100 homes sold!) 

Pro Tip: Always show gratitude by mentioning and tagging people who helped you achieve these wins.

Market Updates And Tips

It’s important to be more than an agent; educating your audience can help you position yourself as an industry expert and resourceful. When people want to decide whether to buy or sell, they’ll think of you first. 

What To Post: 

  • A short video every few months explaining market trends and how they are shifting 
  • Infographics about interest rates, mortgage rates, home prices, and how they have an effect
  • “What $500k buys you in [Your City] comparison posts
  • A myth vs. fact post about real estate 

Pro Tip: Instead of just stating numbers and stats, mention what it means for buyers and sellers in 30-to 60-second clips. Add captions and trending sounds.

How To Create Posts That Catch Attention 

Now that we have mentioned all the content ideas that can boost your engagement, it’s crucial to realize that it’s not just about what you post but also about how you present it. High-quality visuals grab attention more than anything. 

Platforms like Canva, CapCut, or InShot help you create professional posts with easy-to-use templates. Use Canva for polished graphics like market updates or “Just Sold” posts, and CapCut and InShot to edit home tour videos or compile clips to showcase your daily life. 

Instagram also provides tools to create engaging polls, stories, and reels. 

Additionally, to maximize the impact of your social media posts, keep the text minimal, with bold headlines, and always end with a strong CTA (Call to Action). 

Oley’s Websites Are A Game Changer! 

Social media is undoubtedly a powerful tool for brand awareness and engagement, but when clients are serious about buying or selling, they turn to your website. Oley ensures your clients have an exceptional experience while they search for properties, learn more about the real estate market through your blogs, or read testimonials to build trust. An IDX/MLS integrated website is where the real business takes place–your clients look for homes and, eventually, take a step toward closing a deal. 

Moreover, when potential clients look for your social media profiles, they expect everything to be seamlessly connected, so they don’t have to look it up themselves. That’s why Oley’s websites are also social media integrated; you have it all in just one website without breaking the bank! 

Our Websites Offer: 

  • Stunning Mobile-Friendly Designs 
  • SEO Optimized Pages
  • Built-In Lead Capture Tools
  • Real-Time MLS integration 
  • Map Search 
  • Property Search 
  • IDX Integration

So, why wait? Get Started Today! Whether you’re ready to elevate your online presence or are just exploring options, Oley has the perfect IDX solutions for agents, brokers, and realtors. Check out our pricing plans to find the perfect fit for your needs, and click here to learn more about us. 

Want us to assist you further on how we plan to transform your online presence? Book A Free Demo with us today and take the first step towards your dream website! 

Wrapping It Up: Start Posting And Stand Out 

Your everyday real estate experiences are full of content opportunities; you just need to capture and share them. Whether you share your wins or help your clients stay informed by sharing market insights, every moment can help you connect with your audience. 

Stay consistent, use the right tools, and always focus on providing value. The more you show up online, the more people know you, and eventually, your brand will grow. With the right partners, you can reach unimaginable heights. Partner With Oley today and see the difference yourself!