In real estate, you don’t get clients just by showcasing your listings. Instead, one significant part of being a successful real estate agent is following up on leads and connecting with clients. Consider it: clients can sell or buy a home anywhere, but is that all they look for? They look for someone who can guide them throughout their journey—and continue to be a resource even after the deal. They want an agent who cares about more than just closing a deal—the best way to show your clients that is by staying in contact with them.
A well-crafted email can build trust, showcase professionalism and authority, and keep you in mind when they are ready to make a decision. However, many agents don’t realize its importance and fail to follow up effectively. Studies show that most sales require at least five follow-ups, yet most agents stop at one or two. A structured real estate email follow-up strategy can significantly improve your chances of converting leads into clients. This guide tells you everything you need to know about an effective email follow-up and why it is essential, and by the end, you’ll have a complete plan that keeps you ahead of the competition.
Why Follow-Up Is Essential
When someone inquires about a property or real estate services, it doesn’t necessarily mean they are ready to decide immediately. They often research their options, compare them, or get their finances in order. Without a follow-up plan, you risk losing potential clients who stay in touch consistently.
Key Benefits Of Email Follow-Ups
- Keeps you top of mind: when your leads are ready to buy or sell, they’ll remember you first, even if they are long-term leads. Many clients take months before deciding, so stay in touch to be their go-to agent.
- Encourages engagement: emails with valuable content encourage replies and conversations.
- Increases conversion: a strong follow-up strategy improves your chances of closing deals.
- Builds trust and credibility: regular follow-ups show dedication and professionalism.
Best Strategies For Effective Follow-Ups
To make the most out of email follow-ups, follow these best and proven strategies:
1. Follow-Up Instantly
The best time to follow up on a lead is within 5-10 minutes of their inquiry. An instant response increases your chances because the interest is still high.
2. Make It Personal
Avoid generic messages. Instead, talk about something that shows you care about what they are looking for, such as the property they inquired about, their preferred neighborhood, their budget, or any vital detail they might have mentioned (e.g., you mentioned you liked houses in a friendly neighborhood. I have the perfect home for you!)
3. Offer Valuable Insights
Provide your leads with helpful information such as market updates, home buying or selling tips, a list of properties in their Area, or information about financing.
4. Keep It Short And Simple
Avoid long paragraphs; keep them clear and concise, ending with a strong CTA (Call To Action). You don’t want to overwhelm them!
5. Use Tools Without Losing The Personal Touch
CRM tools like Follow Up Boss, HubSpot, or Mailchimp allow you to send automated emails while keeping them personalized.
Real Estate Email Templates For Different Scenarios
Effective communication can make all the difference. Whether you’re following up on a lead after their first inquiry or contacting old leads, these email templates are ready and perfect for the job. Stay professional, persuasive, and timely in every scenario!
1. First Contact After An Inquiry
Subject: Thanks for your interest in [Property/Area]!
Hi, [First Name]!
Thanks a lot for reaching out! I’d love to help you find the perfect home in [Area/City]. Here are a few listings I think you’d like:
[Insert listings]
Let me know if any of these listings catch your eye, and I would love to assist you further. I’m looking forward to your response!
Best,
[Your Name]
[Your Contact Information]
[Your Website]
2. Email For Long-Term Lead
Subject: Still thinking about buying/selling?
Hi, [First Name]
I hope you’re doing well! I know buying and selling is a big decision, and it requires time to make an informed decision. Whether you’re weighing your options or waiting for the right time, I’d be happy to help whenever needed!
In the meantime, I’ll keep you updated about market trends or new listings to ensure your journey is as smooth as possible! Feel free to reach out if you ever have questions.
Looking forward to staying in touch.
Best,
[Your Name]
[Your Contact Information]
[Your Website]
3. Follow-Up Email For A Past Client
Subject: Loving your new home?
Hi, [First Name]!
It’s been a while since you settled in–how’s your new home working out?
If you ever need recommendations for home services or have any questions about the market, I’m always here to answer! And if anyone you know is looking to buy or sell, I’d be happy to assist them!
Wishing you all the best,
[Your Name]
[Your Contact Information]
[Your Website]
4. Follow-Up Email After No Response
Subject: Still interested in buying/selling?
Hi, [First Name]!
I wanted to follow up since I haven’t heard back from you in case my email got buried in your inbox. Are you still looking for a home in [City/Area]? I’d love to chat and show you listings that I think you’d be interested in. Let me know when’s a good time to connect!
I am looking forward to hearing from you.
Best,
[Your Name]
[Your Contact Information]
[Your Website]
5. Follow Up After An Open House/ Property Showing
Subject: What did you think of [Property Address]?
Hi, [First Name]!
It was great showing you [Property Address]! I’d love to know your thoughts–was there anything specific you liked or disliked?
If this home isn’t the perfect match–I can show you other listings in the Area. Let me know your thoughts, and we can explore our options together!
I’m looking forward to hearing from you.
Best,
[Your Name]
[Your Contact Information]
[Your Website]
Write Subject Lines That Grab Attention
Your subject line is the first impression of your email, and you know that first impressions last. A strong and engaging subject line decides whether clients will open your email and decide or ignore it because it’s not what they are looking for.
Here are a few examples of high-converting subject lines:
- Exclusive limited-time real estate deals in [Area]!
- Did you see this beautiful home in [City]?
- Thinking of selling your home? We can tell you what your home is worth!
- First-time homebuyer? Here are homes perfect for you!
- Hot new listings in [City]–Don’t miss out!
- Price reduced! Your dream home just got even more affordable!
- New listing! Check out your dream home!
These subject lines are perfect for creating FOMO (fear of missing out) and anticipation for whoever reads it.
Struggling With Leads? Oley’s Websites Do The Work For You!
Being a real estate agent can be overwhelming–especially when managing leads. At first, you might find it difficult to attract prospects, or worse, you find it hard to manage the ones you already have. Constantly juggling inquiries, follow-ups, and keeping track of potential clients can be a nightmare.
But it doesn’t have to be this hard.
With Oley’s websites, the hard work is done for you. Our IDX/MLS integrated websites are designed to simplify the process for realtors and their clients. This means you can say goodbye to worrying about losing potential clients or spending hours on your desk organizing contact information!
With automated systems in place, our websites help you:
- Integrate with your CRM
- Save time by automating the lead nurturing process
- Capture leads seamlessly
- Integrate with your social media
Our websites work for you 24/7, ensuring no lead is ever forgotten. You can focus on what you do best while our websites take care of the rest!
Ready to take a step towards your dream website? Get Started Today!
Explore our pricing plans to find the perfect fit for you, and book a free demo to discuss further how our team of experts can transform your online presence!
Summing Up The Effect Of Follow-Ups
Consistent follow-ups are the key to turning leads into loyal clients. It’s not just about the first interaction; it’s also about what you do after it. Implement a well-planned strategy to build trust over time and never lose another client.
With the right tools and technology, such as automated follow-ups, CRM, and social media integration, you can ensure that no lead slips through the cracks. That’s where Oley comes in, with websites that have it all. We help you capture, nurture, and convert leads seamlessly.
All you need to do to thrive in the real estate industry is stay informed, relevant, and consistent. Additionally, having the right partners can make every process easy; our team has one clear goal: to make every realtor reach their full potential, so why miss out? Partner with us and see the results for yourself!
