Getting featured in local media as a real estate professional can significantly boost your credibility, visibility, and lead generation, whether it’s a newspaper article, a radio interview, or a guest appearance on a local news segment, media exposure positions you as an industry authority. But how do you make it happen?
In this article, we’ll break down the key steps to getting featured in local media as a real estate expert, from building relationships with journalists to crafting compelling pitches and leveraging social media for media attention.
Understand How Local Media Exposure Benefits You
Before discussing how to get featured, it’s essential to highlight why local media exposure is valuable for your real estate business.
Credibility And Authority
Being interviewed or highlighted by a trusted media outlet positions you as an expert in the real estate industry. Additionally, it helps clients view you as a trustworthy agent and establishes authority.
Increases Brand Awareness
Your name and business will reach a broader local audience, attracting potential buyers and sellers who may not have heard of you before.
SEO And Online Presence Boost
Suppose a local newspaper or website publishes an article featuring you. It often includes backlinks to your website, which improves your search engine ranking and makes it easier for potential clients to find you online.
Lead Generation And Referrals
Home buyers or sellers are likelier to work with an agent they view as knowledgeable and resourceful. A media feature can generate leads and referrals from individuals who trust the publication or media outlet, which fortunately, most people do.
Recognize the Right Media Outlets
Not all media outlets will be a good fit for your expertise. The key is to focus on those that reach your target audience.
Local Newspapers And Magazines
Local real estate magazines or city newspapers often feature market trends, housing updates, and expert advice. Publications like The New York Times or Miami Real Estate Weekly are great examples of media outlets that cover real estate news and help you reach the right audience.
TV And Radio Stations
Local news stations frequently cover real estate market updates, mainly when interest rates change, home prices shift, or a significant development project launches, realtors can leverage that by providing valuable insights about the constantly evolving market.
Community Blogs And Online Publications
Websites focused on local events, businesses, and real estate often seek industry professionals for expert insights.
Podcasts And YouTube Channels
Many local entrepreneurs and media personalities run real estate or business podcasts. These platforms provide a more in-depth way to share your expertise.
Interact With Journalists And Media Professionals
Journalists and media professionals are always looking for sources to provide expert insights. Establishing relationships with them increases your chances of being featured in their stories.
Follow and Engage on Social Media
Follow local journalists on Twitter, LinkedIn, and Instagram. Engage with their content by liking, commenting, and sharing their articles. This helps you get their attention.
Attend Local Media Events
Many cities have media mixers or industry events where journalists, bloggers, and content creators gather. Attending these can help you make valuable connections.
Provide Value Without Expecting Instant Media Exposure
Offer helpful insights to journalists before asking for coverage. For example, send them market data or share a trend you’ve noticed, even if you’re not featured in the article.
Write A Pitch Worthy Of Being On The News
Journalists receive dozens, if not hundreds, of pitches daily. Your pitch must be relevant, timely, and valuable to stand out.
Here’s How To Make It That Way:
A Strong Subject Line: It’s crucial to have a subject line that grabs attention and determines whether your pitch gets ignored or opened.
Example: “How Rising Mortgage Rates Are Impacting Homebuyers in Miami”
A Clear Hook: Start with a compelling statistic, question, or trend.
Example: “Home prices in California have risen by 10% in the last six months, here’s what buyers need to know.”
Why It Matters: Explain why the story is relevant to their audience.
Your Expertise And Availability: Briefly introduce yourself, provide your credentials, and offer an interview.
A Call to Action: End with a direct request: “Would you like a quick call to discuss this?”
Position Yourself As A Go-To Expert
To increase your chances of being featured, position yourself as an expert with whom journalists want to contact.
Be Active on Social Media
Regularly share real estate insights, market updates, and expert tips on LinkedIn, Twitter, and Facebook. Tag local media outlets when relevant.
Create Content on Your Website
Write blog posts about current real estate trends in your city. Journalists often search for sources online, and having a well-maintained website increases credibility.
Be Available And Responsive
Journalists work on tight deadlines. Respond quickly and be prepared with concise, moreover, provide valuable insights if they reach out.
Leverage Social Proof And Past Media Mentions
Once you secure a media feature, maximize its impact.
Share It Everywhere
Post the article, interview, or TV segment on your website, social media, and email newsletters.
Add It to Your Marketing Materials
Include a “Featured In” section on your website with logos of media outlets you’ve been mentioned in.
Use It to Secure More Opportunities
If one outlet features you, others are more likely to follow. Use previous media mentions to pitch more prominent publications or TV networks.
Consistency Is Key
Getting featured in local media isn’t a one-time effort, it requires consistency.
- Pitch regularly: Not every pitch will be accepted, so keep trying with fresh ideas.
- Stay informed: Follow real estate trends so you can provide timely, relevant insights.
- Be patient: Building media relationships and establishing yourself as an expert takes time.
How Oley Helps Realtors Get Media Recognition
At Oley, we provide real estate professionals with dynamic IDX websites for maximum visibility and lead generation. A professionally designed website is crucial for building credibility, capturing leads, and showcasing your expertise to potential clients and media professionals.
With integrated MLS access, blog features, and SEO-friendly content, Oley helps realtors create a strong online presence that attracts clients and media attention. Whether you’re looking to rank higher on search engines or need a website that effectively highlights your real estate knowledge, we’ve got you covered.
Check out Our Pricing Plans and take the first step toward enhancing your digital presence.
Book a free demo so our team can explain further how we plan to help you thrive in the business!
Summing Up The Power Of Local Media
Getting featured in local media as a real estate expert is one of the best ways to enhance your credibility, attract more clients, and grow your business. By building relationships with journalists, crafting compelling pitches, and consistently positioning yourself as a valuable resource, you can land media opportunities that set you apart from the competition.
Start today by contacting a local journalist, engaging with their content, and preparing your first media pitch. Your next big opportunity could be just one connection away!
