As years pass, an online presence becomes more of a necessity than a choice. As of 2024, promoting your brand through social media for any realtor is no longer optional if you’re aiming to stand out in a competitive market.
Every home buyer and seller begins their journey by looking at realtors online, based on insights from NAR. As important as it is to have a website that helps you attract more clients, we’re afraid it’s not enough. Social media presence is one of the most crucial parts of being a successful realtor, and years of success stories have proved so.
Still doubtful? Let’s dive into everything you need to know about how social media will greatly affect your business.
Why Now Is The Time To Invest In Social Media For Real Estate
Considering the significant digital shift in consumer behavior, clients now expect agents to be easily accessible online. Many prefer photos, virtual tours, or market insights directly on social media rather than traditional platforms.
Social media platforms allow agents to engage directly with potential clients, answer their questions, and build trust by communicating with them. This enables you to establish authority and credibility without needing a formal setting. It can lead to more natural, long-term client relationships.
As we highlight the reasons for making social media presence a top priority, One major thing we want realtors to keep in mind is that social media is rapidly evolving.
With new features offering innovative ways to reach clients, investing now means staying updated with trends and engaging effectively with audiences as these trends develop. The more people you reach, the more memorable you become in the real estate market.
Of course, when we try to convince you why investing in social media is a smart move, it’s hard to overlook that it is also one of the most budget-friendly marketing tools available. Not only do you increase visibility by working on your online presence, but you do that without breaking the bank!
With countless perks and endless advantages, social media is a tool that only works to your advantage. And we’re here to help you on this journey, guiding you through the best platforms to maximize your real estate success.
Where Should Realtors Be? The Platforms That Matter
When it comes to real estate marketing, all social media platforms are not equal. They have different strengths and audiences. That makes it necessary for realtors to be strategic and present themselves where most of their potential clients are active.
Facebook remains one of the most resourceful platforms for real estate professionals as 77% of realtors use it for professional purposes. It has 3.07 billion monthly active users, making it the world’s largest social media platform.
It offers unmatched networking opportunities for agents to engage with local communities, share client reviews to build trust, and share property listings. Facebook allows you to create targeted ads. You can also join or form local groups where it’s easy to connect with potential clients.
You know what they say – first impressions are everything, and Instagram is the perfect platform to make those impressions count. As a highly visual platform, it allows you to showcase stunning property photos, virtual tours, and success stories.
With features like stories and reels, Instagram allows realtors to engage with their audience in different ways. It can be sharing quick tips, behind-the-scenes content, polls, or live Q&A sessions. Engagement is your secret weapon—start the conversations, and seal the deal!
When it comes to professional networking, LinkedIn is the way to go, 55% of realtors agree! Unlike other platforms, LinkedIn allows agents to showcase their professional experiences and achievements.
You can share market insights and connect with the right people to expand your network. LinkedIn gives these suggestions based on your experiences. It is also ideal for forming partnerships with other professionals in the industry, creating a broader network of referrals and collaborations.
TikTok
If you’re looking to reach a younger, more dynamic audience, TikTok is the right choice. It’s known for its short-form video format. It allows you to create engaging and creative content that has a higher chance of going viral than any other platform. It can attract thousands of viewers in a short amount of time.
Realtors can post very quickly about property tours, home-buying tips, or any local community highlights. TikTok’s algorithm promotes discoverability, which means that even accounts with smaller followings have the potential to reach larger audiences.
The Power Of Being Multi-Platform
Each of these platforms offers unique advantages. However, the best approach involves a combination of them. Real estate agents should tailor their content to each platform’s strengths. This Multi-Platform strategy ensures that agents reach a broader audience.
By being active on several platforms, realtors can maximize their engagement and visibility.
From Views Into Leads: How To Create Content That Engages
Creating content that can turn views into leads starts with understanding your audience’s needs and interests. Sharing educational tips such as home-buying guides or market insights can build trust as this provides value and showcases expertise.
Visual content, especially videos, captures a lot of attention. Showcasing your listings can also give potential clients a sense of legitimacy. Client success stories also have that effect as they show clients the positive experiences others have had.
Call to action, like “Contact us for more info” or “Comment with questions” encourages your audience to interact and guides them into taking the next step.
Here’s a great example of an effective CTA from one of our social posts:
Together, all these elements help you create a strong online presence that will help you grow wonderfully.
To learn more about effective CTAs, check out our blog on How To write powerful CTAs that convert on your Real Estate Website.
Creating Connections: A Community That Trusts And Refers To You
When clients feel valued and supported, they are more likely to see you as a trusted source, and, in turn, they recommend you to friends and family. 88% of buyers would use their agent again or recommend their agents to others.
You might wonder how agents create that kind of loyalty, we’re here to answer that for you.
Start by realizing that building a thriving real estate business is about more than just closing deals, it’s about fostering genuine connections within your community. Engage with local networks, whether it’s by participating in community events or sharing tips. By giving back and staying involved, you strengthen your reputation.
Imagine this, a client just closed on their dream house. They have settled in and months go by but you don’t disappear. Instead, you engage with them through social media by sharing home maintenance tips, or maybe even by offering them insights on how property values are shifting in the area. This way, when they think about home ownership, yours is a name they don’t forget.
They will remember you not just because you helped them find a home, but because you created a long-term relationship with your clients. It shows that you care about their future, making them far more likely to contact you again if they need it or refer you to someone else.
Where We Come In: Oley’s Role In Your Social Media Success
At Oley, we understand how important your social media presence is. We also understand that it needs the right foundation to truly shine. This is our area of focus. Our custom IDX websites for real estate agents are designed to integrate with your social media platforms seamlessly.
In the screenshot below, you can see how we have made it easy for our clients to showcase their social media profiles right on the homepage.
Ready to elevate your social media and website together? Get started today and let us help you create a website that does it all!
Discover the difference Oley can make: Book a free demo with us.
The Final Word: Leveraging Social Media For Real Estate Growth
In conclusion, social media is a vital tool for real estate growth. When used effectively and consistently, it can drive engagement, generate leads, and ultimately grow your business.
So, as you continue to build your online presence, it’s important to remember that social media is more than just a marketing platform–it’s an essential piece of strategy that can lead to lasting success. Embrace its power, stay consistent, and watch your real estate business thrive.
Book a demo with Oley.IO to discuss your website and social media success goals!
