All realtors know how powerful an open house is. It allows you to showcase your properties and connect with potential clients simultaneously.
However, an open house might only reach its full potential if done correctly. What you need to stand out are proven strategies to make sure that your open house is better than ever. If that is what you’re looking for then you’re at the right place!
Whether you’re a seasoned agent or new to the industry, our guide will ensure you know all the tips and insights to leave a lasting impression. Stay with us while we tell you everything you need to know to set your open house apart.
First Steps To Success
When preparing for an open house, the first step should be to ensure that your property is presented perfectly. This will show the home’s full potential, eventually attracting more buyers.
Staged homes are proven to be the most appealing to home buyers. A NAR study shows that 94.6% of staged homes were sold within 33 days, compared to an average of 196 days for homes that weren’t.
When homes are staged by an Accredited Staging Professional (ASP) they stay on the market 83% less time than a home that wasn’t staged. This shows the huge effect staging has and how it can be a game-changer!
Posting professional photos and videos, and giving the right listing descriptions when announcing the event drives a lot of interest.
While staging the home and using professional services are crucial to a successful open house, timing is just as important. When you host the event, make sure it’s during peak attendance times, such as on weekends or late afternoons that will ensure a larger group of potential buyers.
Making Buyers Feel At Home
Creating a welcoming environment is essential for building an emotional connection with your client. When a buyer feels “at home” they can imagine themselves living there, significantly affecting their decision. It’s more than just the space and how it looks, it’s also about their experience as soon as they enter the home.
Start with the basics, and greet the buyers warmly when they enter. A friendly first impression goes a long way. A warm greeting lets them know that you care about their visit and makes them feel valued. When they feel at ease, they are more likely to spend time exploring the property and being genuinely interested in it.
Offering refreshments is another small but impactful way to make your buyers feel comfortable. These simple efforts help create a relaxed and peaceful environment.
As for your behavior, the most important thing is to be attentive without being intrusive. Engage the buyers when necessary but it’s also important to ensure that they feel like they have space to explore on their own. By being knowledgeable yet approachable, you tell them that you are there to assist, not overwhelm them.
In addition to these personal touches, subtle design choices, such as soft lighting or pleasant smells from candles or fresh flowers, can enhance the home’s ambiance. It’s about creating an environment that feels cozy and inviting, making the buyers fall in love with the property.
Conversations That Matter
In real estate, every conversation has the potential to influence decisions. Conversations that matter aren’t just exchanging pieces of information but also the conversations that build a connection between you and your clients. Whether it’s a first time home buyer, a seasoned investor, or someone only exploring their options, a meaningful conversation is the foundation of success.
The most important part of any conversation is listening. Truly understand what your client is looking for, so you can be helpful to them. By being attentive to their needs and concerns, you can respond with tailored suggestions that show that you are invested in their vision and not only interested in selling the property.
Open and honest conversations show transparency that clients appreciate. Share both the positives and the challenges whether it’s about the market condition, the pricing, or the property potential. Equip your clients with the knowledge they need to make an informed decision, which shows integrity and you establish yourself as a trusted partner.
You’re helping clients with one of the most important decisions of their lives, so do it with confidence and care. Conversations like these will help you form long-term relationships with your clients that will help your business in many ways, even after the transaction is complete.
Modern Tools, Better Results
In the current real estate industry, leveraging modern tools will make the whole process smoother and easier all while taking your open house from average to extraordinary.
Social media platforms like Instagram, Facebook, or TikTok are game-changers for promoting your events. Posting mesmerizing pictures of the property, teaser videos, or even going live before the open house can create anticipation and attract a broader audience.
During the open house, technology plays a significant role in enhancing the guest appearance. Sign-in apps like Open Home Pro or Curb Hero simplify registration, ensuring you capture attendees’ information effortlessly. These apps can even send follow-ups, helping you stay connected with potential clients.
Filming your open house is another great way to leverage technology. A live-streamed walkthrough allows buyers to explore the property in real-time, but professionally recorded videos can also be used in the future.
With all these modern tools, you’ll make your open house stand out by making it more efficient, more professional, more engaging, and ultimately more successful.
Maximize Success With Oley
Even if you film high-quality videos of your open house, where you showcase them matters a lot more than you think. Simply recording a video of your property or live streaming it isn’t enough—getting those videos in front of the right audience is necessary. This is where the Oley team comes in.
With our dynamic IDX/MLS websites, you can easily showcase your properties directly on a page specifically for that. It allows buyers to fully experience the home virtually without being physically present. Our custom-made websites are designed for real estate agents with all the features that will generate more leads than ever. Oley makes sure there’s never an opportunity missed.
Ready to elevate your open house experience? Get started today!
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Take your real estate business to the next level with Oley—where advanced tools lead to even greater success!
The Last Word On Open House Success
Hosting a successful open house is all about preparation and the efforts you put into presenting yourself as a trusted agent. Every realtor already knows how important it is to attract buyers. Every little detail plays a role in shaping the outcome but the real secret lies in consistency.
At the end of the day, your open house is about more than just selling a property—it’s about showcasing your expertise as a real estate professional. With the right preparations, right tools, and the right partners every listing and every open house can be a step closer to bigger opportunities and success. So, what are you waiting for? Book a free demo with us today to showcase your properties on your stunning website and make your open house an event that attracts, engages, and converts. Invest in the right technologies and the results will speak for themselves.
