In a conventional store having a good showcase is vital to get visits and that people go shopping, in an e-commerce is much more important that showcase of images. The first impression of the product catalog of an e-commerce is vital for the customer who wants to buy it.
Obviously, it is very damaging to your business that the image of a product does not transmit in the proper way what it should convey. This is where the importance of a good photo retouching in e-commerce lies , in knowing how to play with all the technical and emotional aspects that contribute to taking photos of your online store to a higher level.
In this post you will know the importance of having a good photo retouching in an e-commerce . You will discover what are the aspects that define a good photographic quality within the world of electronic commerce.
For us, each e-commerce client is different , however, we observe the same problem in most of them. They are not really aware of the relevance of the photo retouching of their products’ images for their online businesses.
A relevance that we could even explain through marketing: when a product we like and buy it, it is, among other things, because our human eye sends a neuronal response to our brain that what it is seeing, it really likes. If through our eye, we saw something that we do not like, we would directly discard it.
On the other hand, when the visual response is positive, our purchasing process starts from a good predisposition .
Why are images of an e-commerce important and how should they be?
Imagine that you visit an online store because you want to buy something, you look for the product category and finally the product itself. But you notice that the image looks blurred, poorly lit, the color is not exactly what it should be …
Do you sincerely believe that you would buy that product? The answer is quite evident, do not you think? The most logical thing is to think that this product is not transmitting anything of confidence and that you prefer to visit another site where you can visualize that product in a much better way, and why not, make a purchase.
The first thing we want to make clear is that small images are not as effective as a sales resource in electronic commerce. The user does not want to see things in small, he wants to see amplitude, depth, good focus … But, we can not put too big an image that occupies almost the entire screen.
The Alignment and Margins of the images
Another fundamental aspect refers to alignment and margins . When an image is perfectly aligned and with white margins, we create a visually very coherent image and if, for example, we add shadows, we get a more professional and elegant result.
In addition, another thing to keep in mind is that we are creating images that will be displayed on electronic devices (laptops, smartphones, tablets …), so the most logical thing is not to use own printing resolutions. The most coherent thing here is to play with the weight of the image, so that it takes little time to load and we avoid the user to despair or end his patience and end up in another web page. With the weight and quality, try to find a middle ground.
82% of users trust an e-commerce if there is good visual quality
Statistically it is proven that the better the visual quality of the images, the longer users stay on the website. The results through surveys are often overwhelming, and in this case they are no less.
Recent studies indicate that approximately 82% of buyers feel more confident to buy a product if e-commerce offers good visual quality. 9 out of 10 buyers point out that the shopping experience is more efficient if the store offers quality visuals superior to the photo itself: product videos, 360º photographs, etc.
74% of buyers interact with the visual content of the page twice as much as with other elements of e-commerce, such as product information. That is to say, the majority of users worry twice to see the product itself, than to know what it contains or its technical specifications.
Take care of any detail and show the product from different angles
As in many other artistic works, every detail is important. Each aspect is part of a puzzle that has to be solved to find a creative and technical image. It all adds up.
In electronic commerce, photography is practically the main factor of attraction. A quality photograph, representative of the product and true to reality. And as we say, any detail counts.
It is essential that the image is clean, clear and shows the product completely , if possible from different angles: a frontal image accompanied by various profiles or angles necessary to show the product as best as possible. If you consider it appropriate, use the 360º photography (something that many e-commerce are already implementing). This way we get the product to be 100% visible and that no detail is lost since it is absolutely proven that a bad product photograph can completely kill the conversion in an e-commerce.
Optimization of images and their relevance in search engines
As we have already pointed out, it is very important to bear in mind that our images are prepared to be visualized in digital devices and that an e-commerce, like any web page, must be positioned in search engines in the best way to attract more traffic and have more conversions.
Therefore, it is essential to optimize images at the SEO level . That is, take into account the relevance of the meta tags “title” and “alt” to improve the positioning of the image . The first label refers to the name of the product that is displayed when we pass the mouse over the image, and the “alt” label refers to the “alternative text”, or in other words, to the description that gives us the image if , for example, an error occurs in the load.
These small aspects, which do not cost much effort, can cause a considerable increase in the positioning of your website , and help you get better visits that increase your number of conversions.
What aspects define a quality photograph in an e-commerce
Next, we highlight the main aspects or technical issues that we consider basic in the optimization of your images:
- The size , something that we have already mentioned and that should be taken into account in relation to the quality of the image.
- Resolution . That the image has a good resolution is fundamental so that, when the user zooms and zooms, any detail of the product is perfectly seen, no matter how small.
- The background . It is proven that in an e-commerce, white or light colors are the ones that convert the most. This is because the contours, edges, contrasts, shadows, etc. are better appreciated. As we have said before, it is fundamental for the human eye to get an image that does not cause stress or discomfort, on the contrary, that appreciates the product in a clear and relaxed way.
- Shadows and angles . Play with shadows and with all possible angles. Sometimes it can be decisive in an image how the product appears. This is an aspect that is worked hard in the retouching phase: to unify all the views and angles of the product.
- Scale . This concept is fundamental to get the user to have a clear idea of what the actual size of the product is. We must ensure that, in a visual way, the user knows the size of that product in reality. For example, if it is a woman’s bag it can be accompanied by a model that wears it. That way we would know the real size.
Our conclusion, or idea that we want to make very clear, is that an image always generates an emotion , and within the world of marketing it is very important to know how to thrill and get the user, through an image, to feel the impulse to want that product in our e-commerce and not in another.